Over 1,000 donors and supporters were the very first members of the public to experience the Royal Ontario Museum’s new Michael Lee-Chin Crystal, the centrepiece of the Museum’s $270-million expansion project. To celebrate the building’s completion, the Museum’s largest fundraising event, The Singular Event and Big Bang Party officially launched the opening weekend celebrations. For this momentous occasion, guests experienced musical and dance performances and were among the first to explore the newly-opened building designed by renowned architect Daniel Libeskind.
Working with the ROM, we developed a series of teaser video invites and a microsite for the event. The teasers would direct invitees to the event microsite, where more information could be found and tickets could be purchased.